|
Media campaign
The WaterCare media campaign aims to raise awareness of water issues throughout South Australia.
WaterCare focuses on three key themes: sustainability, efficiency and stormwater pollution. These themes have been identified through market research as the most important for South Australia to address.
By focusing on the three themes WaterCare will encourage positive behaviours toward water conservation and improving water quality.
The WaterCare advertising campaign is designed to
- remind all South Australians that our water resources are precious
- increase awareness that our water issues are long term
- increase understanding that our behaviour impacts on our water resources
- encourage the community to protect our precious water resources
The campaign predominantly focuses on television and print advertising. The television campaign is designed to raise the emotional awareness of water as a precious resource. While, the print component provides more detail on the water issues we face as a State.
To view the WaterCare television campaign please click below.
To view the WaterCare press advertisements see links below:
 Water is Precious (376KB)
Sustainability (376KB)
Water Efficiency (376KB)
Stormwater pollution (376KB)
Groundwater (64KB)
Long-term nature of the state’s water issues (68KB)
Handy Hints
Creating a water smart home (64KB)
Creating a water smart business (64KB)
Caring for creeks and rivers (60KB)
Disposing of household liquid waste safely (60KB)
Caring for water while gardening (60KB)
|
